There are a lot of myths or sometimes just bad practices floating around where I see people go astray a lot, so I put together a few quick tips to keep in mind when you are thinking about website design.
MORE COLOR IS BETTER
This is simply not the case at all. A lot of people like to put tons of color all over their website, but what this can end up doing is create a very visually “busy” website where the reader has difficulty maintaining focus on what you want them to be reading or focusing on. If the point of your website is to sell a customer on a product or service, or simply to get them to sign up for your email list on an optin form, then you will be shooting yourself in the foot by making everything bright and colorful. This is because the key focal point – the main thing you want them to click on or interact with – needs to ‘pop’ on the page, i.e. stand out. That’s going to be hard to accomplish if everything is so bright and you’ve used so much color that there’s no real way to create any contrast. So, stick with just a small number of colors and think about what colors you will use to increase conversion on your key Call to Action.
USE LOTS OF GRAPHICS
What we said about color obviously carries over directly into graphics as well – you don’t want their eye wandering all over your page unless you’re just trying to confuse them. Another thing to keep in mind is that more graphics will drastically slow down the load speed of your website, so you have to strike a careful balance between color graphics and a fast website to improve your SEO score.
FLASH IS YOUR FRIEND
There was a time when Flash was all the rage, but in this day and age, you need to avoid it! If you have Flash on your website and you are a local business especially, you need to get rid of it ASAP since it has big issues with mobile devices. To be honest, Flash is also a bit of a buggy technology to start with, but add in the mobile issues, and you really don’t want Flash at this point in time. This could potentially change down the road of course.
YOUR CUSTOMERS SEE YOUR WEBSITE THE SAME WAY YOU DO
Customers will access your website on all different manner of browsers with different resolutions and CSS capabilities. Chrome, Internet Explorer, Firefix, Safari and other mobile browsers as well, can process the CSS or style coding of a website differently creating a visually different website from one browser to another – even on the same computer! Ideally, you want to implement a mobile responsive website design that will dynamically adapt the size and position of different elements for the best presentation for your user’s particular browser. This will give them the best possible experience with your website, even if it looks a little different from what you see when you look at it.
That’s it for now – thanks for reading!