Project: Grit Unlocked

A brand response to the COVID-19 pandemic

One of the coolest pieces of content I’ve had a privilege to work on is Grit Unlocked: The Handbook for Growing an Unstoppable Real Estate Business.

Get the digital book: https://moxiworks.com/grit-unlocked/

As every person in every industry was figuring out how to navigate the COVID-19 pandemic, our team looked to create content that was motivating and mobilizing for real estate leaders.

The book contains interviews from some of the top leaders in real estate with their own outlook and recommendations for being resilient no matter the disruption. Then, at the end of each chapter are activities that other real estate leaders can incorporate into their own business.

My role was to write the intros and outros for the book, each chapter, and organize the activities. Basically a ‘ghost-writer’ for the brand. We drafted the concept, conducted interviews, and finalized the outputs in less than 3 months—talk about a tight deadline. Our lean marketing team of 4 crushed this and we are all so proud of what came from this project.