My career goal: Collaborate with innovative and creative folks, craft stories that evoke emotion and inspire action, and leave the world a little better than how I found it.

Work Experience

Current Gig(s)

Sr. Strategic Solutions Manager for Realforce, Inc.

Overview

Originating the commercial Strategic Solutions role — project-oriented, enterprise customer account acceleration, growth-hacking, and re-solutioning in reaction to significant shift in performance or positioning (i.e. new enterprise acquisition, customer retention post M&As, innovation opportunities).

Projects

Accelerate adoption across enterprise customer account to cross $XM in annual revenue on year 2 of implementation.

The Challenge: This global real estate brand has faced challenges with software adoption in the past, and now are hoping to not only garner significant adoption of a white-labeled software but also generate revenue.

Challenge #2: Post major acquisition, this brand wants to dramatically accelerate adoption to preserve the technology for their agents rather than rip-and-replace to the acquiring firm’s solutions. Achieving challenge #1 will be our strongest evidence to defend the product.

Solution: [In Progress – Deadline December 31, 2026]

Re-solution a non-standard implementation to retain a partnership, establish reliable service, and give runway to new innovation.

An enterprise client that was 18 months into a unique implementation (significantly different from any other customer) began facing cascading issues. This particular client was white-labeling Realforce software to close a feature-gap within their own B2B2C real estate platform.

Refresh a brokerage’s marketing program to become revenue-generating and leverage new marketing features.

>> Coordinate feature release for a shift in software positioning to an established client base.

Day – to – day Job Duties

Supporting multiple B2B enterprise clients with unique implementations of our software (non-standard, multi-tiered solutions).

• Led regional GTM execution for complex B2B software architectures, translating products into compelling stories to drive adoption, and identified growth opportunities to accelerate adoption of automated marketing programs across said North American enterprise accounts. Influencing customer product management and marketing teams while deploying new solutions. This included deployment of our aggregated digital marketing tool underneath our partner’s UI, educating both sets of internal engineers as well as the shared customer base. 
• Consulted, conceptualized, and implemented bespoke, revenue generating marketing programs for 50+ clients using advanced data distribution and marketing automation software.
• Partnered with product development teams to integrate customer insights, competitive intelligence, and AI-driven rapid application development prototypes into the workflow, mitigating launch risks, amplifying product innovation, and identifying new packaging and pricing opportunities. Influencing roadmap and prioritization based on market opportunities or quantified risk. Rapid prototyping with AI reduced confusion when communicating product enhancement opportunities upstream and made refinement and deployment downstream faster.

Previous Gigs

Education

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