Author: June Laves

• Opinion: Giving SaaS a Voice in Content Marketing

  PMM’s should find foundations in person-first messaging and positioning to grow a stellar product. Product-led growth doesn’t mean product-led messaging. When you drill all the way down to the microscopic…

• Product Marketing Bootcamp with Melinda Chung

  Professional development review – Product Marketing Bootcamp with Melinda Chung

  

• Put Some Clothes On: Using T-shirt Sizing for Setting GTM Expectations

  Using t-shirt sizing for setting GTM expectations

  

• What Time Is It?

  Managing Time Zones when working globally and remotely The shift to widely remote work opened the ‘doors’ for talent to work anywhere and everywhere — but that introduces other issues.…

• The Essential PMM Memo

  It’s a memo – how hard can it be? Honestly… not hard, but there’s just plenty of room for confusion. A well-crafted memo is like the fingerprint of the corporate…

• Review: Working Genius

  Would I recommend it for virtual teams? I’m on the fence. I appreciate the approachability of The Table Group content and how it’s narrative can adapt to most any business…

  

• Project: Grit Unlocked

  A brand response to the COVID-19 pandemic One of the coolest pieces of content I’ve had a privilege to work on is Grit Unlocked: The Handbook for Growing an Unstoppable…